Morgan Stanley Reiterates Buy Rating on Celsius Holdings

Morgan Stanley reaffirmed its buy stance on Celsius Holdings, Inc., setting a price target of $48, a 70.09% upside from the current price.

Editorial illustration for Celsius Holdings, Inc. (CELH)

Key Points

  • Morgan Stanley reiterated a buy rating for Celsius Holdings, Inc. (CELH) with a $48 target on June 23, 2026.
  • Morgan Stanley's $48 price target implies 70.09% upside from Celsius Holdings, Inc.'s ($CELH) current $28.22 share price.
  • Celsius Holdings has a market cap of approximately $7.44 billion and a P/E ratio of 67.7.
  • Insiders have been active with both buying and selling in recent months, including CEO John Fieldly.

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Morgan Stanley has reiterated its buy rating on Celsius Holdings, Inc. (NasdaqCM: CELH) with a price target of $48. Analyst Eric Serotta made the announcement on June 23, 2026, as shares traded around $29.12 on Tuesday.

Analyst rating track record

Morgan Stanley vs. the S&P 500

YTD return +30.70% hypothetical
All-time return +27.30% S&P 500 +33.38%
vs. S&P 500 -6.08% behind the index

Hypothetical, simulated performance of disclosed positions vs. the S&P 500. Not realized profit and not investment advice. Past performance does not indicate future results. Details.

Analysts Set New Price Targets

On June 23, 2026, Morgan Stanley maintained its buy rating on Celsius Holdings, Inc. with a price target of $48. This comes as part of a broader analyst consensus that remains positive on the stock. Earlier, on June 12, 2026, Bernstein also initiated coverage with a buy rating and a $44 target. Other firms like BNP Paribas and JP Morgan have maintained buy ratings, with targets of $57 and $70, respectively.

Celsius Holdings, Inc. Stock Down 14.4%

Shares of Celsius Holdings, Inc. (NasdaqCM: CELH) traded near $29.12 on Tuesday. The company boasts a market capitalization of approximately $7.44 billion, with a P/E ratio of 67.7 and a forward P/E of 14.3. Celsius has a beta of 0.903, indicating its stock is slightly less volatile than the market. The stock's 52-week range spans from $27.47 to $66.74, with a 50-day moving average of $31.53 and a 200-day moving average of $44.92.

12-month forecast

$CELH price target

Past daily closes and this analyst's 12-month price target. Not investment advice.

Insider Buying and Selling at Celsius Holdings, Inc.

Recent insider transactions at Celsius Holdings include CEO John Fieldly buying 8,475 shares at $29.36 on May 22, 2026, and selling 1,058 shares at $30.16 on May 17, 2026. President and COO Eric Hanson sold 6,146 shares at $33.27 on May 30, 2026, but bought 7,500 shares at $29.04 on May 21, 2026. Additionally, Chief Supply Chain Officer Paul Storey sold 2,025 shares at $33.52 on May 5, 2026.

About Celsius Holdings, Inc.

Celsius Holdings, Inc., headquartered in Boca Raton, Florida, develops and markets functional energy drinks. The company offers products like CELSIUS ESSENTIALS and CELSIUS Hydration, targeting health-conscious consumers. Its products are distributed across various channels, including supermarkets, convenience stores, and e-commerce platforms. Under the leadership of CEO John Fieldly, Celsius continues to expand its global reach.

Bottom Line

Celsius Holdings, Inc. remains a company of interest as Morgan Stanley reiterates its buy rating, reflecting confidence in its growth potential. With a solid market cap and active insider trading, investors are keeping a close eye on its performance. As always, it's important to remember that analyst ratings and 13F filings are backward-looking and may not reflect the company's current situation.

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