Morgan Stanley Reiterates Buy Rating for Alphabet Inc. (GOOGL)

Morgan Stanley maintains its positive outlook on Alphabet Inc. with a $415 price target, a 14.67% upside from the current price.

Key Points

  • Morgan Stanley reiterated its buy rating for Alphabet Inc. (GOOGL) with a price target of $415 on June 30, 2026.
  • Morgan Stanley's $415 price target implies 14.67% upside from Alphabet Inc.'s ($GOOGL) current $361.91 share price.
  • Alphabet's stock traded at $351.33 on Tuesday, with a market cap of over $4.1 trillion and a P/E ratio of 25.7.
  • Insider activity at Alphabet includes significant stock movements from executives, with recent buys and sells.

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Morgan Stanley has reiterated its buy rating on Alphabet Inc. (GOOGL) with a price target of $415. This update came on June 30, 2026, as the firm maintains its positive outlook on the tech giant. Shares of Alphabet traded at $351.33 on Tuesday, reflecting confidence in its market position.

Analyst rating track record

Morgan Stanley vs. the S&P 500

YTD return +40.81% hypothetical
All-time return +37.14% S&P 500 +34.03%
vs. S&P 500 +3.11% ahead of the index

Hypothetical, simulated performance of disclosed positions vs. the S&P 500. Not realized profit and not investment advice. Past performance does not indicate future results. Details.

Alphabet Inc. Stock Up 4.4%

Shares of NasdaqGS:GOOGL traded near $351.33 on Tuesday. Alphabet Inc., with a market cap of approximately $4.1 trillion, has a P/E ratio of 25.7 and a forward P/E of 23.2, indicating strong earnings expectations. The stock's 52-week range is between $172.77 and $408.61, and it has a beta of 1.237, suggesting moderate volatility. Alphabet's current ratio is 1.92, with a quick ratio of 1.71 and a debt-to-equity ratio of 20.03.

12-month forecast

$GOOGL price target

Past daily closes and this analyst's 12-month price target. Not investment advice.

Recent Earnings

Alphabet reported revenue of $422.5 billion, experiencing a growth rate of 21.8%. The company achieved a net margin of 37.9% and a return on equity of 38.9%. With an EPS of $13.12, Alphabet continues to demonstrate robust financial health. The next earnings release is scheduled for July 23, 2026.

Dividend

Alphabet pays an annual dividend of $0.88, yielding 0.26% with a payout ratio of 6.41%. This modest dividend reflects the company's strategy of reinvesting profits into growth opportunities.

Insider Buying and Selling at Alphabet Inc.

Recent insider activity at Alphabet includes several transactions. On June 25, 2026, Anat Ashkenazi, SVP and CFO, purchased 10,148 shares, while CEO Sundar Pichai sold 3,702 shares at $345.04. Marsida Saraci, VP and Chief Accounting Officer, sold 449 shares on June 26, 2026, as part of a planned transaction.

Analysts Set New Price Targets

On June 30, 2026, Morgan Stanley maintained its buy rating with a $415 target. Other firms, like HSBC and Piper Sandler, also upheld buy ratings with targets of $420 and $445, respectively. The consensus among analysts is a strong buy, with an average target price of $432.83 based on 53 opinions.

About Alphabet Inc.

Alphabet Inc. is a leading player in the communication services sector, providing a wide array of products and services through its Google Services, Google Cloud, and Other Bets segments. Headquartered in Mountain View, California, and led by CEO Sundar Pichai, the company employs over 194,000 people globally. Alphabet's offerings include popular platforms like Google Search, YouTube, and Google Cloud, catering to diverse markets worldwide.

Bottom Line

Morgan Stanley's reiterated buy rating with a $415 target reflects continued confidence in Alphabet's growth prospects. Investors closely watch such analyst opinions as they provide insights into the company's future potential. It's important to remember that these ratings are based on past performance and expectations, and actual results may vary.

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