Morgan Stanley Downgrades Affirm Holdings, Inc. to Hold
Morgan Stanley has downgraded Affirm Holdings to a hold rating with a $79 price target, a 1.91% downside from the current price.
Key Points
- Morgan Stanley downgraded Affirm Holdings to a hold rating with a $79 price target on June 25, 2026.
- Morgan Stanley's $79 price target implies 1.91% downside from Affirm Holdings, Inc.'s ($AFRM) current $80.54 share price.
- Affirm Holdings shares traded near $77.49 on Thursday with a market cap of $24.18 billion and a P/E ratio of 65.6.
- Other analysts like Deutsche Bank and Susquehanna maintained buy ratings, with price targets of $85 and $105, respectively.
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Morgan Stanley has downgraded its rating for Affirm Holdings, Inc. (NasdaqGS: AFRM) to hold, setting a price target of $79. This change was made by analyst James Faucette on June 25, 2026. Shares of Affirm traded near $77.49 on Thursday.
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Affirm Holdings, Inc. Stock Up 3.6%
Shares of Affirm Holdings traded near $77.49 on Thursday. The company has a market capitalization of approximately $24.18 billion and a P/E ratio of 65.6. Its forward P/E is 19.1, and it has a beta of 3.7, indicating higher volatility compared to the overall market. The stock's 52-week range is between $42.10 and $100.00, with moving averages of $65.47 over 50 days and $66.68 over 200 days. Affirm's financial stability is reflected in a current ratio of 13.54 and a quick ratio of 9.57, though it has a high debt-to-equity ratio of 240.28.
$AFRM price target
Past daily closes and this analyst's 12-month price target. Not investment advice.
Recent Earnings
Affirm Holdings reported revenue of about $3.97 billion, with a growth rate of 32.6%. The company achieved a net margin of 9.6% and a return on equity of 11.5%. Affirm's next earnings release is scheduled for August 27, 2026.
Insider Buying and Selling at Affirm Holdings, Inc.
On June 1, 2026, several insiders at Affirm Holdings engaged in stock transactions. Katherine Adkins, the Chief Legal Officer, sold 4,793 shares at an average price of $72.91. On the same day, Libor Michalek, the President, sold 11,363 shares, and Michael Linford, the Chief Operating Officer, sold 4,666 shares at $72.91 each. Linford also bought 11,717 shares, showing a mix of buying and selling activity.
Analysts Set New Price Targets
On June 25, 2026, Morgan Stanley downgraded Affirm Holdings to a hold rating, setting a price target of $79. Deutsche Bank and Susquehanna both maintained their buy ratings, with price targets of $85 and $105, respectively. Affirm Holdings has a consensus recommendation of buy from 27 analysts, with a mean price target of $83.34.
About Affirm Holdings, Inc.
Affirm Holdings, Inc. operates a payment network across the United States, Canada, and internationally. The company provides a point-of-sale payment solution that allows consumers to pay for purchases over time. Affirm's platform includes merchant commerce solutions and a consumer-focused app. Headquartered in San Francisco, California, Affirm was founded in 2012 and is led by CEO Max Roth Levchin. The company employs over 2,200 people.
Bottom Line
Morgan Stanley's downgrade reflects a cautious stance on Affirm Holdings, with a hold rating and a $79 price target. Shares of Affirm traded near $77.49, highlighting its market volatility. Investors should note that while Morgan Stanley has taken a more conservative view, other analysts remain optimistic about the company's future performance. As with all 13F filings and analyst reports, this information is backward-looking and may not reflect current conditions.
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