SharkNinja CEO Sells Shares in Planned Transaction

Mark Barrocas, the Chief Executive Officer of SharkNinja, Inc., recently sold 100,000 shares of the company. This transaction, valued at $14.5 million, took place on June 25, 2026, at an average price of $145 per share. Notably, this sale was part of a pre-arranged trading plan, often referred to as a Rule 10b5-1 plan.

Insider Buying and Selling at SharkNinja, Inc.

Mark Barrocas executed this planned sale of 100,000 shares of SharkNinja on June 25, 2026, at a price of $145 each. This follows a previous planned sale of the same number of shares on June 18, 2026, at $140 per share. Additionally, insider Barney Tianhao Wang bought and sold shares on June 18, 2026, in non-planned transactions.

Other Institutional Activity in SharkNinja

Several institutional investors have recently adjusted their positions in SharkNinja. FMR LLC decreased its holdings by 771,117 shares, leaving it with 20,163,379 shares valued at approximately $2.14 billion, a 3.7% decrease. Meanwhile, BlackRock, Inc. significantly increased its stake by 1,214,844 shares, bringing its total to 3,148,454 shares worth about $333.4 million, marking a 62.8% increase. HighTower Advisors, LLC added 299,411 shares, ending with 6,627,185 shares valued at $701.8 million, a 4.7% increase.

SharkNinja, Inc. Stock Down 24.1%

Shares of NYSE:SN traded near $145.1 on Saturday. SharkNinja has a market capitalization of $20.5 billion, with a P/E ratio of 29.3 and a forward P/E of 20.7. The stock's 52-week range spans from a low of $83.12 to a high of $145.89. It has a 50-day moving average of $120.28 and a 200-day moving average of $111.19. The company boasts a current ratio of 2.38 and a quick ratio of 1.58, with a debt-to-equity ratio of 31.16.

Analysts Set New Price Targets

Analysts have been active in setting new price targets for SharkNinja. On June 10, 2026, Piper Sandler initiated coverage with a 'buy' rating and a $150 price target. JP Morgan maintained its 'buy' rating with a $146 target on May 7, 2026. The consensus among analysts is a 'strong buy' with a mean price target of $149.46, based on 12 analyst opinions.

About SharkNinja

SharkNinja, Inc., headquartered in Needham, Massachusetts, is a leading company in the consumer cyclical sector, specializing in furnishings, fixtures, and appliances. The company designs and sells a wide range of products, including vacuum cleaners, kitchen appliances, and beauty tools, under the Shark and Ninja brands. With a strong presence in the United States, China, and other international markets, SharkNinja employs around 4,000 people and continues to innovate in product design and technology.

Bottom Line

The recent insider sale by SharkNinja's CEO, Mark Barrocas, is part of a planned transaction and doesn't necessarily reflect his outlook on the company. Investors often track such activities for potential insights, but it's important to remember that these transactions can be pre-scheduled for various reasons. SharkNinja remains a significant player in the consumer products industry, with active institutional interest and positive analyst ratings.