Citigroup Reiterates Buy Rating on Affirm Holdings, Inc. with $115 Target

Citigroup has reiterated its buy rating for Affirm Holdings, Inc. (NasdaqGS: AFRM) with a price target of $115. This reaffirmation by analyst Bryan Keane was announced on July 1, 2026. Affirm's shares traded near $81.74 on Wednesday.

Affirm Holdings, Inc. Stock Up 9.5%

Shares of Affirm Holdings, Inc. traded at approximately $81.74 on Wednesday. The company boasts a market capitalization of about $27.31 billion. Its price-to-earnings ratio stands at 74.1, with a forward P/E of 21.6, indicating expected future earnings growth. Affirm's stock has been quite volatile, with a beta of 3.699, and it has ranged from a low of $42.10 to a high of $100 over the past year. The stock's 50-day moving average is $68.16, while the 200-day moving average is $66.38. Affirm's financial health is demonstrated by a current ratio of 13.54 and a quick ratio of 9.57, though it carries a high debt-to-equity ratio of 240.28.

Recent Earnings

Affirm Holdings reported revenue of approximately $3.97 billion, reflecting a growth rate of 32.6%. The company achieved a net margin of 9.63% and a return on equity of 11.49%. The next earnings report is expected on August 27, 2026.

Insider Buying and Selling at Affirm Holdings, Inc.

Affirm's Chief Operating Officer, Linford Michael, executed several transactions on June 26, 2026. He sold 100,000 shares at an average price of $80.04 in a planned transaction. Additionally, he bought 100,000 shares at $5.39 in an unplanned purchase. Chief Legal Officer Katherine Adkins sold 4,793 shares at $72.91 on June 1, 2026, while President Libor Michalek sold 11,363 shares on the same day.

Analysts Set New Price Targets

On July 1, 2026, Citigroup maintained its buy rating on Affirm Holdings, Inc. with a $115 price target. Piper Sandler initiated coverage with a buy rating and a $103 target on June 30, 2026. Morgan Stanley downgraded the stock to hold with a $79 target on June 25, 2026. Deutsche Bank, Susquehanna, and Truist Securities all maintained buy ratings with targets of $85, $105, and $80, respectively.

About Affirm Holdings, Inc.

Affirm Holdings, Inc. is a financial services company based in San Francisco, California. It operates a payment network across the United States, Canada, and internationally, providing point-of-sale payment solutions, merchant commerce solutions, and a consumer-focused app. Founded in 2012, the company is led by CEO Max Roth Levchin and employs over 2,200 people. Affirm's platform allows consumers to pay for purchases over time, partnering with a wide range of merchants from various industries.

Bottom Line

Affirm Holdings, Inc. continues to draw attention from analysts and investors, with Citigroup reiterating its buy rating and setting a $115 price target. The company's stock has shown significant volatility, reflecting its dynamic position in the financial services industry. As always, it's important to remember that analyst ratings are just one piece of the puzzle, and investors should consider multiple factors when assessing a stock's potential.